Visiting AT&T Stadium and The Star: A practical Dallas Cowboys game-day guide
The Dallas Cowboys remain one of the most visible brands in sports, and a Cowboys game at AT&T Stadium in Arlington is about more than football — it’s an experience.
Whether you’re a first-time visitor or a long-time fan, these tips will help you make the most of game day and other Cowboys attractions.
Before you go
– Buy tickets only from verified sources: the team’s official site, league partners, or reputable resale platforms.
Mobile ticketing is standard; have your app and account ready before you arrive.
– Check the stadium’s bag and security policies in advance. The NFL clear-bag policy is enforced at most venues, so plan for a clear or small clutch bag and arrive early for screening.
– Know the weather and the roof status. AT&T Stadium has a retractable roof, so whether it’s open or closed can affect temperatures and shade patterns inside. Dress in layers.
Getting there and parking
– Driving is the most common option.
Parking lots open well before kickoff and are numbered; purchase parking passes ahead of time if possible to avoid lines.
– Rideshare drop-off and pickup zones are designated near the stadium and can save time over searching for a parking spot.
Follow directional signage and local traffic guidance on game day.
– If you prefer public transit, check current connections and event shuttles. Transit options can change, so confirm routes and schedules beforehand.
Tailgating and pregame atmosphere
– Tailgating culture around the stadium is lively. Designated lots allow grilling and pregame gatherings; bring cash for quick food or merchandise purchases if needed.
– Arrive early to soak in the pregame festivities: live music, fan contests, and marching band arrivals are common sights that capture the event energy.
Seating and view tips
– Lower-level sideline seats provide the best proximity to the action, while upper-deck seats often offer the best value and a sweeping view of the whole field.
– Center-hung video boards are massive and visible from nearly every seat, so you won’t miss replays or close-ups even from higher rows.
– If you want a premium experience, look into club-level tickets that include indoor access, upscale concessions, and climate-controlled spaces.
Food, drink, and concessions
– Stadium concessions blend classic game-day fare with regional flavors.
Expect Tex-Mex options, smoked barbecue items, local craft beers, and elevated quick-service concepts.
– Cashless payments are widely accepted; have your mobile wallet or card ready to speed up lines.
Fan experiences beyond the stadium
– The Star in Frisco, the Cowboys’ headquarters and practice complex, offers tours, a team store, restaurants, and fan events throughout the season. It’s a great stop for families and those who want a behind-the-scenes feel without a game ticket.
– Official team stores — both at the stadium and off-site — carry the latest jerseys, accessories, and collectibles. Licensed merchandise is the safest way to guarantee authenticity.
Respectful fandom and safety
– Follow stadium rules and local regulations. Cheer for your team, but respect fellow fans and stadium staff.
– Keep an eye on official team channels for last-minute updates about entry gates, weather advisories, or health and safety measures.
A Cowboys game is part sport, part spectacle. With a little planning — from tickets and parking to what to wear and where to eat — you can turn a visit into a memorable outing that captures the full energy of one of the sport’s most iconic franchises.